• marketing strategy for yacht promotion

    Marketing Strategies For Boat Industry

    Marketing in the boat industry has its own distinguishing features in comparison with other fields of business. This is due to the fact that there are a huge number of various types and classes of vessels and, respectively, the target audience for such boats will also be different. Therefore, marketers has developed diverse promotion strategies to cover different segments of consumers. In this article we will describe how the approach to marketing can differ depending on the most popular types of boats Marketing for sports boats The main category of sports boats consumers are people who lead an active lifestyle, agile, loving the thrill and activity in the fresh air.…

  • Boat Show in San Diego
    Boats,  Marketing

    All You Need to Know about San Diego Boat Show

    San Diego is a favorite home port to many popular cruise lines, such as Holland America, Disney Cruise, and Celebrity Cruises. But the port is not the only that that is exciting about San Diego. One of the biggest events held in San Diego is the San Diego Boat Show. The San Diego International Boat Show is an event that mainly showcases products from the boat industry and marine. This exciting event is a big attraction to mainly the boaters and boat enthusiasts. They organizers of this welcome companies and brands that are popular and well-accepted, along with new & interesting marine products and services, seminars on free boating, libations,…

  • HMS Victory

    The Most Famous Ships

    Sailing has always attracted explorers, travelers and just brave people. In ancient times it was the only was to travel to distant countries. The history holds the name of many famous people who made great discoveries. But also we remember the ships that became witnesses of their adventures. Santa Maria Although this ship was only about 70 feet in length and it was rather slow and inconspicuous, we can deny its fame. It was Santa Maria that brought Christopher Columbus to the New World. Columbus was not afraid to go into the unknown, having managed to cross the Atlantic the whole 4 times. Unfortunately, the fragile Santa Maria could not…

  • Boats

    Top 3 Sailing Races

    What regular people expect when they hear the word ‘yacht’ is a large luxurious boat with a heli pad and swimming pool that is controlled through an iPad. However, some great ladies and gentlemen think of racing yachts. Since the UK Cumberland Cup in 1775, yacht racing has been a sport. Over the years, sailing races have been made more challenging and the design of yachts more diverse. Today’s major races can be classified into inshore, offshore, ocean and around the World. Below is a list containing three of the most prestigious yacht competitions in the World. 1. The American Cup Founded in 1851, the American Cup is the oldest…

  • recreational boat

    Top 5 Most Popular Recreational Boats In The Market

    The history of boating as a recreational activity goes back in centuries, but some innovations in technology and the creation of these boats have widened the options for a lot of those planning to buy one. Here are some of the most popular recreational boats that are sold by manufacturers today: Fishing Boats As you may already know about fishing boats, they have been specially designed to facilitate fishing as a recreational activity. Fishing boats are enjoying popularity, partly also because people are also starting to discover the pleasures of fishing for leisure. There are a few boat types that are categorized under this umbrella. This includes Bass Boats, which…